Jonathan- As of 18 Feb - 2200 CST TEam Description (BIOs)---->> I think this is aligned with recommendations below- Short and to the point. Stories of the Flag Design Team is a group of passionate graduate students from Pepperdine’s Graduate School of Education and Psychology Master’s in Learning Technologies program. The Design Team has a passion for user experience design and is led by a U.S. Army Officer who is an Iraq & Afghanistan veteran and was wounded in Iraq. Team members have experience as teachers in both American and foreign educational systems, with deaf and hard of hearing student populations, and backgrounds in programming and learning technologies.
App Description: This description can be broken down into several sections around the screenshots:
The design team strongly believes that social media technology can be used to help veterans diagnosed with PTSD. One great way this can be accomplished is through a mobile smart phone application. Storytelling is a therapeutic activity that allows individuals to connect socially through similar occurrences. Veterans who return home to re-integrate into society, and try to live normal lives, need people to talk to. This product is a mobile smartphone application, which leverages social technology tools in order to enable veterans to connect in a secure environment to share their stories with other veterans Veterans can share stories via the application or use the app to arrange meetings with other veterans in their immediate area. This application would also help veterans learn better coping and reintegration strategies by allowing them to form a community of practice, which could lead to new, improved practices in the future.
Feedback:
Have feedback? Want to share your ideas with us on how we can make this app most useful to you and other vets? If so, contact us at: Jonathan.Silk@Pepperdine.edu
Pilot Program:
And then also something like, "Want to participate in our pilot? If so, contact Jonathan.Silk@Pepperdine.edu We are looking for monetary donations and phone donations in order to continue to develop and test our application. If you are interested in donating please contact Jonathan.Silk@Pepperdine.edu.
=====
Information to be included:
Brief concept
Screen shots with short descriptions
Pepperdine Contact Info
THIS IS INFORMATION FROM MELISSA in an email.. please consider as we build the information for the brochure:
I just read through your plans for your brochure. Looks good so far. I would encourage you to promote the benefits that your app provides the vets, as opposed to focusing on features. People will want to directly connect with how the app can help them personally and thinking about features as opposed to benefits may not make this as clear as you would like. Also, I suggest including on the brochure information regarding how they contact you should they want to participate and/or support a pilot. Perhaps something that says, "Have feedback? Want to share your ideas with us on how we can make this app most useful to you and other vets? If so, contact us at..." And then also something like, "Want to participate in our pilot? If so, contact...". Finally, I would also have some information about donating phones. Perhaps you will meet someone that will help you get those phones you need for your pilot. You may not want this on the brochure, but as just a separate small card to give someone that might be able to help.
Trey - I agree. We should focus on what the app is - instead of what it can do. WHAT is the need and HOW does this app MEET it. Too many specifics aren't required especially if there is a possibility that they could change. This should be a tease of what the app could be and a call for help to those who would be interested in being involved. A BIG factor in any marketing document is to KEEP it CLEAN - If there is too much NOISE - (lots of wording, too much graphics, bad layout design) then you will lose the audience and they will TOSS it because it is too much work to read. I have many books on design and I have seen MANY marketing materials. LESS is definitely MORE and when trying to garnish help and $$$ from strangers, you must be as APPEALING as possible. I know Harmoni will do a great job but if we try to have her cram too much into it, we could just be spinning our wheels. My suggestion would be:
Front Page: Teaser Line;
Far Left: Quotes from Vets that speak of the need Middle Flap: App intro with Logo
Interior Middle Page and Interior Right Flap: Have a Screenshot of the Main Page on the Right - (actual size) and in the Middle Interior - a brief sentence or two about OUR need and a call for action of the reader.
On the Back: It should look like an envelope that could be mailed. Place for stamp, logo, return mailing address OR
On the Back: It could just be a Bio of Jonathan with picture. It gives a couple of sentences about Jonathan then a short section about heading up the team and Pepperdine etc. I still don't think the team needs to be mentioned individually. This is just my suggestion - open for discussion or to be dismissed.
Design:
Tri-fold
Front PAge- Title and LOGO
Jonathan- With title should be something like "Smartphone Application" or something short describing it
Smartphone Application for Vets suffering from PTSD
FIrst panel= On left when opening- Description and mission (take this from business plan)
All interior PAges- Features and screen shots
Middle Panel-
Far RIght Panel- JonathanS (on R-when opening brochure) -Team bios and Pepperdine contact info with wording saying "Pepperdine MALT Program Graduate Students"- Jonathan
(need to insert Pepperdine emails... ALL)
Have feedback? Want to share your ideas with us on how we can make this app most useful to you and other vets? If so, contact us at: Jonathan.Silk@Peperdine.edu" And then also something like, "Want to participate in our pilot? If so, contact Jonathan.Silk@Pepperdine.edu We are looking for monetary donations in order to continue to develop and test our application. If you are interested in donating please contact Jonathan.Silk@Pepperdine.edu.
Jonathan Silk, MBA- is a Major in the US Army and is also a US Army veteran of both Iraq and Afghanistan. Jonathan.Silk@Pepperdine.edu
(Trey - i don't think you need to have the rest of the team on the brochure. I think if you say "Major Silk is the team lead on this project", that will be fine. I don't think you gain any points by having all of us on the brochure. If i was looking at this and i saw Deaf, Dental, Teacher, etc, I would wonder who these people are and why are they working on this. We may lose people by disclosing too much. Maybe it can be reworded to say Major Silk leads a team of 5 on this projects whose experience includes a wide variety of skills and accomplisments.")
Debbie Moon- Registered Dental Hygienist, Instructor in dental hygiene program Deborah.Moon@Pepperdine.edu
Harmonie Adkins-deaf and hard of hearing classroom specialist
Trey Eubanks-Director of Technology
Shawntel Allen-certified teacher in multiple disciplines and subject areas, learning technologies integration coach Shawntel.Allen@pepperdine.edu
M
Jonathan- Team Bio should be very brief. Maybe name primary occupation and Pepperdine Graduate student
Back-our funding needs- Wording along the lines of we "We are looking Grants to continue our development of this application that will be of great benefit to he veteran community"
TEam Description (BIOs)---->> I think this is aligned with recommendations below- Short and to the point.
Stories of the Flag Design Team is a group of passionate graduate students from Pepperdine’s Graduate School of Education and Psychology Master’s in Learning Technologies program. The Design Team has a passion for user experience design and is led by a U.S. Army Officer who is an Iraq & Afghanistan veteran and was wounded in Iraq. Team members have experience as teachers in both American and foreign educational systems, with deaf and hard of hearing student populations, and backgrounds in programming and learning technologies.
App Description: This description can be broken down into several sections around the screenshots:
The design team strongly believes that social media technology can be used to help veterans diagnosed with PTSD. One great way this can be accomplished is through a mobile smart phone application. Storytelling is a therapeutic activity that allows individuals to connect socially through similar occurrences. Veterans who return home to re-integrate into society, and try to live normal lives, need people to talk to. This product is a mobile smartphone application, which leverages social technology tools in order to enable veterans to connect in a secure environment to share their stories with other veterans Veterans can share stories via the application or use the app to arrange meetings with other veterans in their immediate area. This application would also help veterans learn better coping and reintegration strategies by allowing them to form a community of practice, which could lead to new, improved practices in the future.
Feedback:
Have feedback? Want to share your ideas with us on how we can make this app most useful to you and other vets? If so, contact us at: Jonathan.Silk@Pepperdine.edu
Pilot Program:
And then also something like, "Want to participate in our pilot? If so, contact Jonathan.Silk@Pepperdine.edu We are looking for monetary donations and phone donations in order to continue to develop and test our application. If you are interested in donating please contact Jonathan.Silk@Pepperdine.edu.
=====
Information to be included:
Brief concept
Screen shots with short descriptions
Pepperdine Contact Info
THIS IS INFORMATION FROM MELISSA in an email.. please consider as we build the information for the brochure:
I just read through your plans for your brochure. Looks good so far. I would encourage you to promote the benefits that your app provides the vets, as opposed to focusing on features. People will want to directly connect with how the app can help them personally and thinking about features as opposed to benefits may not make this as clear as you would like. Also, I suggest including on the brochure information regarding how they contact you should they want to participate and/or support a pilot. Perhaps something that says, "Have feedback? Want to share your ideas with us on how we can make this app most useful to you and other vets? If so, contact us at..." And then also something like, "Want to participate in our pilot? If so, contact...". Finally, I would also have some information about donating phones. Perhaps you will meet someone that will help you get those phones you need for your pilot. You may not want this on the brochure, but as just a separate small card to give someone that might be able to help.
Trey - I agree. We should focus on what the app is - instead of what it can do. WHAT is the need and HOW does this app MEET it. Too many specifics aren't required especially if there is a possibility that they could change. This should be a tease of what the app could be and a call for help to those who would be interested in being involved. A BIG factor in any marketing document is to KEEP it CLEAN - If there is too much NOISE - (lots of wording, too much graphics, bad layout design) then you will lose the audience and they will TOSS it because it is too much work to read. I have many books on design and I have seen MANY marketing materials. LESS is definitely MORE and when trying to garnish help and $$$ from strangers, you must be as APPEALING as possible. I know Harmoni will do a great job but if we try to have her cram too much into it, we could just be spinning our wheels. My suggestion would be:
Front Page: Teaser Line;
Far Left: Quotes from Vets that speak of the need Middle Flap: App intro with Logo
Interior Middle Page and Interior Right Flap: Have a Screenshot of the Main Page on the Right - (actual size) and in the Middle Interior - a brief sentence or two about OUR need and a call for action of the reader.
On the Back: It should look like an envelope that could be mailed. Place for stamp, logo, return mailing address OR
On the Back: It could just be a Bio of Jonathan with picture. It gives a couple of sentences about Jonathan then a short section about heading up the team and Pepperdine etc. I still don't think the team needs to be mentioned individually. This is just my suggestion - open for discussion or to be dismissed.
Design:
Tri-fold
Front PAge- Title and LOGO
Jonathan- With title should be something like "Smartphone Application" or something short describing it
Smartphone Application for Vets suffering from PTSD
FIrst panel= On left when opening- Description and mission (take this from business plan)
All interior PAges- Features and screen shots
Middle Panel-
Far RIght Panel- JonathanS (on R-when opening brochure) -Team bios and Pepperdine contact info with wording saying "Pepperdine MALT Program Graduate Students"- Jonathan
(need to insert Pepperdine emails... ALL)
Have feedback? Want to share your ideas with us on how we can make this app most useful to you and other vets? If so, contact us at: Jonathan.Silk@Peperdine.edu" And then also something like, "Want to participate in our pilot? If so, contact Jonathan.Silk@Pepperdine.edu We are looking for monetary donations in order to continue to develop and test our application. If you are interested in donating please contact Jonathan.Silk@Pepperdine.edu.
Jonathan Silk, MBA- is a Major in the US Army and is also a US Army veteran of both Iraq and Afghanistan. Jonathan.Silk@Pepperdine.edu
(Trey - i don't think you need to have the rest of the team on the brochure. I think if you say "Major Silk is the team lead on this project", that will be fine. I don't think you gain any points by having all of us on the brochure. If i was looking at this and i saw Deaf, Dental, Teacher, etc, I would wonder who these people are and why are they working on this. We may lose people by disclosing too much. Maybe it can be reworded to say Major Silk leads a team of 5 on this projects whose experience includes a wide variety of skills and accomplisments.")
Debbie Moon- Registered Dental Hygienist, Instructor in dental hygiene program
Deborah.Moon@Pepperdine.edu
Harmonie Adkins-deaf and hard of hearing classroom specialist
Trey Eubanks-Director of Technology
Shawntel Allen-certified teacher in multiple disciplines and subject areas, learning technologies integration coach
Shawntel.Allen@pepperdine.edu
M
Jonathan- Team Bio should be very brief. Maybe name primary occupation and Pepperdine Graduate student
Back-our funding needs- Wording along the lines of we "We are looking Grants to continue our development of this application that will be of great benefit to he veteran community"