Social+media+plan

Shawntel....One idea....building off the Olympic commercial showing the moms of athletes and how they supported them then/now... How about photos or videos of soldiers' lives...how they once had them/want them versus what they are now with PTSD...followed by the message that "there is hope and a community who can get you there"

Shawntel....another idea.... a video with strips of dark grey paper appearing one by one like a twitter feed. Each paper has a name, rank, service location for Afghanistan or Iraq, and and "update" that show they are struggling "I am lonely" "My wife just left me" "I have so much anger" "I feel hopeless", and either a twitter icon or FB icon. THEN, each paper (13 of them) turns over to become a stripe on the flag and the caption is something about "joining the conversation at the STories of the Flag app community". THEN, the flag picture fades to a real flag and the camera pans out to reveal Jonathan holding the flag surrounded by other happy vets. The caption is Jonathan's name, rank, place of service, and a "new" status update that says something about how glad he is that he found a community where he can .... talk/find hope/ get advice....from others who have been there with PTSD.